Just as many of you are starting your well-intentioned New Year Resolutions, quite possibly involving an improved ‘healthy’ lifestyle, here at Intimation Creative we can’t stop thinking of cookies, and we would like you to put them at the forefront of your mind too!
Unfortunately there is a serious matter behind this, regarding the new EU law, ‘Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, commonly referred to as the “Cookie Law”.
Cookies are small files that store information about visitors to your website, allowing your site to ‘remember’ if a user has visited the site before and information such as their stored preferences or registration details.
We would certainly suggest immediately complying to this directive if your website offers e-commerce, login details or third party cookies. The great ‘grey area’ of this debate is the use of Google Analytics. Strictly speaking, the use of Google Analytics means that cookies are in use (albeit first-party), and so by the letter of the law should be notified on your website. However, even the Government Digital Service (GDS) are unsure of this, arguing that the minimally intrusive nature of Google Analytics means that a footnote or similar would suffice. http://tinyurl.com/82ztvsu
At Intimation, we would prefer our clients to have peace of mind as they begin 2013, and we can offer a very reasonable fee for making sure their website complies with the ‘cookie law’.
For more information please do not hesitate to contact;