Andy Smith, Director of Intimation Creative Ltd says, ”We have designed everything from the packaging for the product which is available from Boots, to Point of Sale items such as Free Standing Display Units for exhibition use.”
Kinesio is the manufacturer and supplier of the injury supporting and prevention tape to the industry and are also dedicated to providing health care professionals with the most up-to-date research and authorised training for Kinesio Taping available through the International Kinesio Taping Association.
Dr Kenzo Kase says he came up with the design because he found standard taping techniques, like conventional strapping, too restrictive for his patients. Kinesio tape is water resistant, flexible and allows better lymphatic flow, reducing pain and swelling. Additionally, it is claimed, Kinesio tape gives athletes an edge by assisting with injury repair, where conventional tape is too restrictive.
Although Kinesio tape has been successfully used by athletes for research, development and clinical trials for over 25 years, this innovative product shot into the public eye when David Beckham sported the tape during an England match and is heavily promoted by Spurs player, Gareth Bale; PFA Player of the Year for 2011; who features largely on Intimation’s packaging design for Kinesio.
Intimation is a design, marketing and branding specialist with two UK bases currently, one of which, situated in Gateshead, came to the attention of Kinesio UK MD, Kevin Anderson, who is always keen to promote North-East businesses.
Following Intimation’s successful completion of packaging design and exhibition display units, Kevin has since recommended Intimation Creative’s work to his trade contacts.
Brought further into the public eye during London 2012, Kinesio has prompted speculation and interest from athletes across the globe: BBC Online 3rd July 2012 http://www.bbc.co.uk/news/health-18672458